Virgin Casino Launches First Ever TV Ad Campaign

For a two-week period starting from 1st November, Virgin Casino's first ever TV ad campaign will be running on UK terrestrial stations, promoting the site as the "home of online slots". The total cost of the advert, which was produced by ABF Pictures, is said to have been in the region of £500,000.

Casino Acquisition Manager, Oliver Wilson, said: "We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a huge increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in Casino's marketing campaign."

The 20-second feature is presented in a Hollywood blockbuster-movie style, offering players to "come face to face with the big names in slots". It is due to cover ITV in the Midlands and both ITV and Channel 4 in the South East.

"TV advertising is a new strategy for Virgin Casino and we believe a natural fit," added Wilson. "Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of our existence and helps to reinforce that trust and brand awareness.”

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